GROUP CEO—Dean De Beer
He joined Tristar in 1997, when it was already a well known airport transfer business. For the first five years before becoming CEO, Dean was Finance Director. A qualified accountant, Dean has over 20 years experience in the service industry, which explains the importance he places on the customer here at Tristar. He was a Senior Executive with highly respected company Rentokil, in South Africa. Here he learned how to generate great customer relations and the importance therefore of a buttoned down, highly detailed, streamlined, efficient, and effective service.